By creating a partnership program celebrating McGruff the Crime Dog's 25th Anniversary, EMA helped ADT strengthen relationships with local law enforcement officials in key ADT markets. Through a National Crime Prevention Survey and presentations of new McGruff costumes, EMA generated widespread media coverage in 20 major media markets and 25 law enforcement agencies.

A PRWeek's Non-Profit Campaign of the Year, Motorola's Donate a Phone Program speaks volumes about successful consumer engagement and support of a national philanthropic initiative. In one year, EMA helped Motorola encourage consumers and over 95% of wireless retailers to collect more than 1 million used wireless phones to be refurbished and redistributed to domestic violence victims.

EMA collaborated with MSCA to promote its signature philanthropic initiative: Project Home Again. As a result of our efforts, the initiative — which enables members to place posters of missing children on their service vehicles to help spread news about lost kids in their communities — received significant local and national media coverage. To maximize the Project's impact, EMA also created a new online resource, projecthomeagain.com, which was timed to launch on the nationally recognized Missing Children's Day.

EMA helped Rite Aid Pharmacy make the grade with New York State educators by promoting substance abuse awareness in a game-show-style Drug Quiz Show program. Through media coverage and participation, these statewide student competitions garnered positive attention, encouraged healthy life choices and strengthened relationships between Rite Aid and education reporters and directors.