General Patton once observed that no battle plan ever survived first contact with the enemy. He might have been talking about public affairs — because in those arenas, strategic plans are of little use without skill and nimbleness in tactics. The best communications strategy imaginable does no good if its designers lack the technical know-how to carry it out.

EMA has the chops to carry out the strategic plans it designs.

Our team includes seasoned veterans with the right mix of experience to carry out strategic plans.

• You might need to get a message to key people in government — elected officials, their influential staffers, or both. We can do that. Our team includes players with extensive experience in government at the highest levels. We know the players, their roles, their habits, their language.
• You might need a story, a chance to make your case before a key editorial board, or a mention on a well-read inside-the-Beltway blog. We can deliver. We have extensive experience in print and broadcast journalism, decades of PR experience dealing with reporters, editors, and editorial writers, and experience and insight in the emerging new media, such as blogs for media monitoring and policy chatter.
• You might benefit from an ally from the world of advocacy, such as a labor union, an association with interests that overlap yours, or a not-for-profit group. We can identify and recruit those allies. We have done that many times for many different clients.
• You might need advertisements to supplement your other PA activities. We know how. We have helped many clients — often on modest budgets — find ways to use paid media to deliver just the right message to just the right target at just the right point in the process.

In short, EMA designs campaigns and carries them out collaboratively.