Albright-Knox Partners with Eric Mower + Associates to Commemorate 150 Years
05.16.2012
If you’re reading this, it’s because you want to be successful, profitable, trusted, preferred, desired, or any number of appealing adjectives. But before you can be any of these things, you must first Be Liked. And that’s where we come in. EMA uses deep human insight to craft powerful, integrated solutions that do more than just convey a message. They resonate within your customers’ hearts and minds, making your brand a relevant and important part of their lives. Simply put, we help you Talk Human. And it’s the first step towards helping you Be (Whatever It Is You Want to Be).
GLM
New York International Gift Fair® (NYIGF)
NYIGF is the premier trade show for retail buyers of home décor, lifestyle, gift and handmade products.
GLM
New York International Gift Fair® (NYIGF)
NYIGF is the premier trade show for retail buyers of home décor, lifestyle, gift and handmade products. EMA works with GLM to develop the marketing strategy and advertising to focus on what the show attendees are most interested in - the newest products and the latest designs. The advertising campaign themed, "Driven by Design" includes print and banner ads, emails, website, direct mail and a blog.
Georgia-Pacific
Dixie Consumer Advertising
Plates that defy gravity, insulated coffee cups, napkins that are tough and soft, cup dispensers that reduce germs. EMA's work for this client covers the full spectrum.
Georgia-Pacific
Dixie Consumer Advertising
Plates that defy gravity, insulated coffee cups, napkins that are both rugged and soft, cup dispensers that reduce germs. Our work for this client covers the full spectrum. Regardless of which product we're promoting, or which medium we're promoting it in, you can count on work that cuts through the clutter.
BlueCross BlueShield of Western New York
Branding Campaign
EMA created an integrated campaign that repositioned BlueCross BlueShield of Western New York as a company dedicated to inspiring healthier living.
BlueCross BlueShield of Western New York
Branding Campaign
EMA created an integrated campaign that repositioned BlueCross BlueShield of Western New York as a company dedicated to inspiring healthier living. Using simple, positive and engaging messages, BlueCross BlueShield inspired the communities it served to make healthy changes that would ultimately change their lives for the better.
Domtar
Paper Because Campaign
EMA helped paper producer Domtar connect logically and emotionally with consumers prone to “think before they print” by effectively touting paper as renewable, sustainable and recyclable.
Domtar
Paper Because Campaign
EMA helped paper producer Domtar connect logically and emotionally with consumers prone to “think before they print” by effectively touting paper as renewable, sustainable and recyclable. Through ads, online banners and videos, this campaign generated front page news in USA Today, increased awareness by 18% among online viewers, 43% among New York Times readers and raised Domtar online viewership 15-120% higher than network benchmarks.
KI
Product Launch
EMA helped contract furniture manufacturer, KI, introduce a whole new wireless power technology for electronic device users in university, education, healthcare, business and government markets.
KI
Product Launch
EMA helped contract furniture manufacturer, KI, introduce a whole new wireless power technology for electronic device users in university, education, healthcare, business and government markets. Through print, online ads and a video, EMA effectively positioned KI as a thought leader whose power-embedded furniture provides seamless convenience for today's digital lifestyle.
Nucor
Branding and Awareness Campaign
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. With arresting visuals and compelling copy, EMA describes Nucor's strong corporate culture and commitment to being environmentally conscious.
Nucor
Branding and Awareness Campaign
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. By using arresting visuals and compelling copy, EMA was able to describe Nucor's strong corporate culture and commitment to being environmentally conscious. By developing brand positioning to reach specific audiences, Nucor generated awareness among C-level execs, potential investors, legislative leaders and the media.
Fisher-Price
Promotions and Marketing at Retail
Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents.
Fisher-Price
Promotions and Marketing at Retail
Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents. In reality, it's a broad range of retail marketing, visual merchandising and sales promotion programs created for national and account-specific use.
